01
You release a vintage into the world and never hear back from the people who pour it.
The thread between the cellar and the glass
Know the people who actually drink your wine.
Tendril turns the EU compliance QR you already need into a living thread from your cellar to the glass — and carries an honest, aggregated word back from the people opening your bottles. One small code on the back label. No app. No guesswork.
Free for the pilot. One wine, one season — built around your release.
EU 2021/2117 · mandatory since 2024
The bottle leaves. The conversation never starts.
02
The opinions exist — on Vivino, in other people's apps — but the data is theirs, and it never reaches your cellar.
03
Since the 2024 harvest, every bottle you sell into the EU already needs a QR e-label — and right now it's dead weight.
One scan, three moves — about thirty seconds.
No app to download, no account to make, no leaving the page.
Step one
They scan
The compliant nutrition and ingredient label they're owed — wrapped in your story, your vineyard, and a way to buy the wine again.
The drinkerStep two
They tap
A 30-second tap-through, right where they scanned — no app, no typing. Rate it, answer a couple of quick questions, done — with a thank-you reward towards the next order.
Right on the pageStep three
You see
An anonymised read on who's drinking, what they think, and whether they'd reorder — landing back where it belongs: in your cellar.
Your cellarWhat lands back in your cellar
Not a vanity score. A read you can act on.
- Would-buy-again rate, broken down by region and channel.
- A palate read — how the wine landed on sweetness, measured against what drinkers expected.
- Where your wine is opened — the map of who's actually pouring it.
- Themes from open comments, summarised — “a new house favourite”, “rich earthy tones”.
- It's your data. First-party, winery-owned — not a marketplace's, not rented back to you.
Tendril read
Reserve Syrah · 2024
68% would reorder; a third found it drier than expected; “great with braai” was the most common note.
Would buy again68%
Drier than expected33%
Feedback completion19%
Above the 15% go-target
great with braai
smooth
drier than I thought
bought as a gift
Why Tendril
Why not just a QR vendor — or Vivino?
Three kinds of tool already exist. None of them carries all three legs — and the combination is the whole point.
| The tool | EU e-label | First-party feedback | Reorder loop |
|---|---|---|---|
| E-label compliance vendorsthe QR-nutrition tools for 2024 | ✓ | — | — |
| Consumer rating appsVivino and the like | — | theirs, not yours | — |
| Direct-to-customer & wine-club CRMgeneric commerce stacks | — | — | no consumer reach |
| Tendril.compliance · feedback · distribution | ✓ | ✓ | ✓ |
The compliance vendors ship a dead info page; Tendril wires that same page to a feedback loop and a reorder, so your mandatory spend becomes a revenue instrument. Vivino owns the opinions; Tendril makes the feedback first-party and winery-owned.
EU 2021/2117In force since 2024
The regulation puts a QR on your bottle whether you like it or not. You can run a dead info page like everyone else — or make that exact same scan introduce you to the person holding the glass.
Design-partner pilot
Run it on your next release.
We're proving Tendril with a small number of partners we trust. One wine, one season, built around your release — and you help shape the product.
- One wine, one season — built around your release.
- You shape the questions we ask your drinkers.
- You keep the data, in full — first-party, yours.
- Free for the pilot — we're learning alongside you.